Security Exhibitions
The overt Viseum IMC Camera is well known to attract visitors walking around a security exhibition, and the sales impact is astonishing. Viseum Disruptive Technologies change the usual monotonous security exhibition experience by showing visitors what sets Viseum apart. This is good news for exhibition visitors.
Viseum at Security Exhibitions
The sales impact of presenting Viseum at a security exhibition is astonishing. The appearance of the overt Viseum IMC Camera is well known to attract visitors walking around a security exhibition. Once people come onto the stand they remain there for longer so they can learn more about it. Once they learn more about it they remain on the stand to hear its success stories and watch it in operation. Having seen and heard of this success, our exhibition visitors imagine using Viseum to protect their sites and in turn become our customers.
The more people who come to the stand and stay, the more visitors it draws, and they walk past other stands to reach it.
Exhibitions and international markets
Exhibition Planning
Pre-exhibition Activities
To attract visitors to attend the event and to specifically visit the Viseum stand, announcements will be made about Viseum being at the event, as well as any other key figureheads. This will also be announced on the Viseum website and publicised using our SEO techniques.
Our own and our Certified Corporate Partners’ contact databases will be used for targeting invitations. During the lead up to the event and integral to the invitation process, our website will focus more on having a key call-to-action for our website visitors to attend the event.
Our email signatures will also display invitations to the event.
- Publicity announcements, website content preparations, blogs, etc.
- Staff to invite warm customers (emails and phone calls).
- Exhibition planning and delivery management for design of stand/table top, marketing material, demonstration equipment and Certified Partner coordination.
Exhibition Activities
Primary action is to rapidly qualify all visitors using key questions. Targeting all people at the event who are either entering the Viseum stand voluntarily, passing the Viseum stand, or where possible from around other parts of the exhibition e.g. conferences or competing stands. Event staff must invite and attract all visitors onto the Viseum stand. Gifts such as key rings, notepads, etc. with the Viseum brand can be given to visitors. Their contact details and relevant interests will be collected to build the event leads database.
- Exhibition staff: 3 x Certified Partner staff to cover: demonstrations, focused discussions, lead capture, and visitor management. Maximum of 2 x Viseum staff depending on availability, performance of Certified Partner, and qualification of the exhibition.
- Tech support for demonstrations.
Post-exhibition Activities
Publicising the success of the exhibition is essential in similar ways to the pre-event activities.
All qualified leads from the event must be followed up within 7 days and processed into the pipeline according to Viseum’s standard sales process, with next actions. Standard sales incentives apply to all sales staff.
Viseum Standard Sales Processes
Identified Live Project
- Viseum Product Solution introduction/education.
- Project budgetary design (usually pilot and 1st phase deployment).
- Quote bank.
- Project meetings.
- Order book.
Business Development
- Long term key account prospects.
- Meetings and/or demonstrations.
- Approved/Certified/Recommended/Specified Supplier lists.
- Customised Product Solution Surveillance Design.
- Price list.
Sales Process Instructions
- Sales qualification process
- Sales demonstrations
- Sales prequalification questionnaire (Word)
- Project delivery test options (PDF)
Resources
- Standard Certified Partner sales team for pipeline management.
- Viseum staff will be available on a case-by-case basis to close well qualified sales as detailed.
Global business expansion
This is Viseum’s global business expansion programme. We are targeting many more industries and territories. Our aim is to lead several more multibillion-dollar AI markets.
Viseum Sales Targets
The following are the minimum well-qualified targets to be achieved during a typical 3-day exhibition: