The Viseum Intelligent CCTV Global Business

Offering Viseum Intelligent Moving Camera (Viseum IMC) solutions are proven to help win and even bypass tenders by using the simple approach:

Questions about current CCTV schemes:

• Is your CCTV lacking the ability to produce high quality close-up video when needed?
• Are your current CCTV solutions too expensive to cover all your areas effectively?
• Are any of your CCTV installations failing to provide the strongest available deterrent?
• Do your CCTV installations even require live monitoring over costly infrastructures but are still not deliver results?

Answers:

• The use of Viseum’s Intelligent Moving Camera’s (IMCs) more than doubles the strength of CCTV security, whilst more than halving the equipment and infrastructure needed to monitor and secure remote sites.

• It has been independently endorsed that just one Viseum IMC can automatically monitor and secure a greater area more effectively than at least 5 – 6 of any other type of manned camera installations.

• The Viseum IMC solves the problem of having Pan, Tilt, Zoom (PTZ) cameras for a CCTV scheme, but without knowing who is going to use them and where they should be pointed.

Camera Installation

Unique Technical Advantages:

Automated Surveillance – All other PTZ camera installations need an operator to catch close-up evidence in open space environments. The Viseum IMC gives resilience to operator fatigue and remote CCTV infrastructures failing at any time by capturing close-up evidence of events completely automatically.

Multiple Attack and Diversion Tactics – All other PTZ camera installations can only ever see one area at any one time. The Viseum IMC continues to monitor the entire area in all directions at the same time, to follow all suspects no matter if they speed up, slow down, or change direction, and automatically switches the PTZ in close-up between events that occur at the same time.

Coverage – Several installations of any other advance type of camera are usually required to cover all desired area. Each Viseum IMC automatically protects a vast open space area up to the size of 14 football pitches, night and day from just one easy plug-and-play installation.

Local Stored Recordings – The Viseum IMC captures and locally stores fixed wide contextual view camera evidence together with close-up recording of events, at a higher quality than can be stored remotely over a typical wireless network. For primary use or backup recordings, distributed storage eliminates loss of evidence resulting from a single point of failure.

Investigations Smart Search – Activity in the whole area is indexed by the Viseum IMC providing the ability to rapidly produce close-up and wide contextual view evidence of events that occurred in certain areas over certain periods of time.

Multi View Playback – All fixed wide contextual view camera evidence can be replayed together with the close-up recorded event, to see what happened all at the same time on the same digital video player.

Unique Benefits:

The unique technical advantages provided by the Viseum IMC bridge the gap between 24/7 remote monitored, manned response monitored and standalone CCTV schemes. This means that larger areas of more locations can benefit from CCTV and the remote management of each Viseum IMC installation can become a highly efficient option as opposed to a key dependency.

Constant Protection – Business and residential communities see constant protection and potential wrong-doers see long term deterrent.

Crime Clear up – Crime is cleared up and deterred faster than by any other crime reduction initiative.

Privacy Issues – Privacy issues are reduced by the Viseum IMC’s targeting of people for their activity as opposed to the way they look, and depending on the application the images are never seen by people unless there is an incident.

Digitally Integrated into Remote Central Control

Unique Technical Advantages:

Intelligent Video Wall – The video wall can be intelligently populated with close-up identification (ID) and recognition video evidence of suspects and events of interest as they unfold.

Multi Views – For a complete view of the entire area at the same time, all or any one of the Viseum IMC’s fixed contextual view cameras can be watched and recorded in the central control room at the same time as the operator is following and recording a live event close up with the PTZ.

Unique Benefits:

The CCTV operator is more productive than ever before. This means that fewer CCTV operators are needed to clear up and deter more crime in larger areas of more installations, providing a greater level of CCTV service for less operational expenditure.

CCTV Operator Training

The CCTV operator requires only limited or no additional training depending on application. Searching for, selecting and following suspects with the PTZ camera becomes easier or no longer required because it is completely automated.

To use Viseum’s local DVR requires no additional training because it is seen by the CCTV operator as part of the central control’s existing storage.

Market Opportunities for the Viseum IMC:

Security organisations around the world spend millions each year, many with large numbers of permanent staff, trying to collect suitable surveillance images, searching through days or even months of video for just a few seconds of crucial evidence. The vast majority of these efforts result, daily, in lengthy reports as to why the CCTV evidence available could not be used because the incident did not occur close-up to the CCTV camera, or was missed completely because the camera was pointing the wrong way.

The Viseum IMC is a modular hardware configured multiple camera unit used to simplify the following deployment options:

• Retrofits – replace or upgrade existing permanent installations
• Redeployable – temporary installations such as on street lighting columns
• Rapid deployments – self contained CCTV trailers for temporary events

It is designed for the following applications:

• Populated open space
• Unpopulated multiple or single attack intruder environments

It is designed for the following environments:

• Large open spaces
• Close proximity areas

It operates as an unmanned standalone camera and can be integrated for operator override when used with:

• 24/7 monitored central control rooms
• Part-time monitored central control rooms
• Manned response central control rooms
• Mobile observation posts

Protected Markets:

Central to our business is the commercial protection we provide our partners in sharing our secured markets. We have invested heavily in the protection and policing of our intellectual property rights (IPR), to protect our developed markets.

We commit to the policing of this IPR in the following way: As with any infringement, its trade reseller is the primary target for legal action, which is in turn followed up by making the potential user aware of the infringing product’s recall due to its illegal use. This is then followed up with full and complete legal action with the suppliers of such goods. The policy of proactive policing our markets in this way since 2002 has proven so successful that we have only ever identified one infringing party. A PLC entity was found to be trading with infringing goods and they can now no longer sell such goods into our international territories, nor can they secure investment due to this breach.

Central Control Room Upgrade Programme

Our integration programme is targeting the following control room CCTV schemes:

• Alarm Receiving Centres (ARC) alarm activated manned response
• 24/7 fully manned
• Standalone and part-time manned or completely unmanned

Business Model

The following are our preferred commercial models with our Technology Partner:

1. Analogue Integration:

Typical Server Connection – one off payment per control room to Technology Partner (no physical work from Technology Partner necessary).

2. Digital Integration:

Typical Server Software Connection fee – one off payment paid per control room to Technology Partner.

Typical Sales Model

Step 1: “Save Costs and Improve Performance” ‐ Technology Partner mail shot campaign

Step 2: Technology Partner to call warm customers with a follow up, Viseum will call all others

Step 3: Sale processed through Viseum resellers

Step 4: Sale closed and delivered by Viseum resellers with Technology Partner as supplier

Notes 

Viseum digital integration APIs use typical web based protocols and typically takes 1 Technology Partner engineer up to 7 days.

Viseum Technology Partners (VTPs)

Our products are installed by any professional CCTV installer and our products are integrated with our network of Viseum Technology Partners (VTP’s) being the worlds major brands who provide the industry with leading edge CCTV solutions.

Most open space CCTV schemes suffer the same problem of most PTZ cameras usually pointing the wrong way when incidents occur. Viseum (UK) Limited has not only helped solve this problem, but has created new markets where CCTV schemes are displacing crimes to. By bridging the gap between manned surveillance and standalone unmonitored CCTV schemes, Viseum IMCs’ running costs and unobtrusive operation are making CCTV in open space areas more feasible for many business and residential communities, whereas old technologies precluded them.

The UK market for Viseum IMC

Crime alone in the UK costs around £45 billion per year yet only 21% of it is cleared up. In the many public areas where random crimes occur, Viseum IMCs are well proven to provide up to 25 times more court quality evidence than any other camera solution. This enhanced surveillance could save the UK economy £billion’s per year in cleared up crime.

In the UK alone, the public open spaces where CCTV evidence of random unpredictable crime is currently being missed, is estimated to number at least 49,500 sites.

The UK PTZ (Pan-Tilt-Zoom) and PTZ dome camera market has already reached maturity as a significant component of the CCTV industry and is central to the protection of open spaces.

The UK VCA (Video Content Analysis) is in its early life and was expected to be the next major development in CCTV because it can be deployed to automatically monitor CCTV cameras.  Until now, VCA only used fixed cameras so limiting open space applications, and PTZ cameras have only been effective if members of staff are available to control and monitor them.

Local authorities need help make the most of their CCTV schemes by providing them with cost savings at the same time as improving performance.

The Viseum IMC Solution

To address this need, we have produced a ground breaking patented technology; the convergence of PTZ and VCA technologies, which is now at the heart of an established product range called Viseum Intelligent Moving Cameras (Viseum IMCs), which are designed, developed, built and supported in Great Britain. Until Viseum, VCA only used fixed cameras, so limiting open space applications and PTZ cameras have only been effective if members of staff are available to consistently control and monitor them.

Viseum-driven IMC CCTV is the easiest and most cost efficient method of protecting open spaces with effective CCTV surveillance. It works with multiple camera units to see everything at once, intelligently moving a PTZ camera to zoom into, follow and record specific activity. Viseum IMCs are well proven to automatically capture crucial evidence that would have been missed with any other solution, by providing greater coverage than multiple fixed camera installations and better performance than intermittently manned moving cameras.

One Market Sector Example – UK Public Open Space

In the UK there are over 1000 towns & cities, covered by around only 350 public space CCTV schemes. Research with CCTV control room managers show that at least 10% of the estimated maximum 60,000 cameras protecting public open space areas are immediate candidates for Viseum IMC upgrades, giving an initial target market of 6,000 Viseum IMC sales in this segment, worth around £30 million.

Just one of the new growth markets for Viseum IMCs is the many public open space areas that suffer crime and anti-social behaviour, but available budget and locality precludes them. There are at least 10,000 such areas (10 per 1000 UK towns and cities). If only 20% of these take up a Viseum IMCinstallation, then this represents an additional 2,000 sales, worth at least £20 million. The majority of troubled ‘hot spot’ open space areas that eventually justify investments in security, typically result in them having CCTV cameras and the majority of these can now be Viseum IMC enabled because the benefits over standard PTZ cameras are significant. Viseum products can be deployed in a full range of housings from street lamp based to mobile trailer based housings.

Becoming a Viseum Technology Partner

Many of the Industry’s larger brands in public open space CCTV are already Viseum Technology Partners – and many more are joining to enjoy the differentiation and patent protection that the Viseum product range provides. Your customers will enjoy the unique benefits of our technology and this will help your associated product range remain at the forefront of your target markets. The CCTV Industry’s need for the Viseum-driven product range will bring customers to you who currently favour other brands, this is certain to raise your profile within the security industry even further.

Many of the Industry’s larger integrator brands in public open space CCTV are already Viseum Premier Technology Partners and one of these are already on target to surpass their Viseum-driven sales in the public open space CCTV sector in 2011.

As a Viseum Technology Partner you will enjoy enhanced sales from exciting new markets sectors only possible with Viseum technology, for example Community SafetyWatch.